MobasEngage, the PR and content division of Mobas Group, has appointed social media specialist Neil Coomber-Webb to enhance and expand its range of services.
Coomber-Webb previously spent three years at Greene King, managing hundreds of sites for the business’ multiple brands and providing expertise in analytics and bespoke reporting systems. He has more than 25 years’ experience working in the creative industries, with the last decade focused on digital marketing.
As social media manager at Mobas Group, Coomber-Webb’s brief is to enhance the services currently offered to a range of clients and spearhead the launch of new services, including training provision.
Becky Lamont, director of MobasEngage, said: “Social media is an integral part of our work as PR and content marketing specialists and Neil brings something very special to the team. His expertise and talent will help us to grow this service line, enabling us to offer businesses some of the best analytical and strategic social media support available.”
Commenting on his appointment, Neil Coomber-Webb said: “For businesses, the days of free social media activities are pretty much gone. With greater spend, there comes greater focus on ROI and analytics. As organic reach reduces, direct engagement with our audiences becomes ever more important - ignoring engagement will become increasingly detrimental to a brand, both from channel owners and audience's loyalty perspective.
“Working alongside the team at Mobas, I’m looking forward to helping many more businesses exploit the opportunities that a strategic and well managed campaign can deliver. It’s a great opportunity for me and a very exciting time as we ramp up for further successes in 2016.”
Mobas Group is a creative marketing communications agency, based in Cambridge. The agency’s clients include Accor Hotels, Virbac Animal Health, Greene King and Toshiba.