Mobas Group boosts social media offering with appointment of Neil Coomber-Webb
MobasEngage, the PR and content division of Mobas Group, has appointed social media specialist Neil Coomber-Webb to enhance and expand its range of services.
Coomber-Webb previously spent three years at Greene King, managing hundreds of sites for the business’ multiple brands and providing expertise in analytics and bespoke reporting systems. He has more than 25 years’ experience working in the creative industries, with the last decade focused on digital marketing.
As social media manager at Mobas Group, Coomber-Webb’s brief is to enhance the services currently offered to a range of clients and spearhead the launch of new services, including training provision.
Becky Lamont, director of MobasEngage, said: “Social media is an integral part of our work as PR and content marketing specialists and Neil brings something very special to the team. His expertise and talent will help us to grow this service line, enabling us to offer businesses some of the best analytical and strategic social media support available.”
Commenting on his appointment, Neil Coomber-Webb said: “For businesses, the days of free social media activities are pretty much gone. With greater spend, there comes greater focus on ROI and analytics. As organic reach reduces, direct engagement with our audiences becomes ever more important - ignoring engagement will become increasingly detrimental to a brand, both from channel owners and audience's loyalty perspective.
“Working alongside the team at Mobas, I’m looking forward to helping many more businesses exploit the opportunities that a strategic and well managed campaign can deliver. It’s a great opportunity for me and a very exciting time as we ramp up for further successes in 2016.”
Mobas Group is a creative marketing communications agency, based in Cambridge. The agency’s clients include Accor Hotels, Virbac Animal Health, Greene King and Toshiba.
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Mobas Group is a creative marcomms agency delivering inspired thinking across four key specialisms: strategy, design, digital and PR & content. We’re based in Cambridge, but work with clients all over the UK and beyond.
MobasCore – inspired strategic thinking
We use our experience in brand, strategy and planning to get to the heart of our client’s brands and deliver meaningful change, helping them achieve their business objectives and bringing tangible impact internally and externally.
MobasMuse – inspired creative and design
Our team of naturally talented creative thinkers – problem-solvers, writers and designers – are always pushing our creative output, not through necessity but through passion and a desire to evolve.
MobasIgnite - inspired digital services
Creativity, data and analytics are core to everything our digital team does devising digital strategies and delivering digital platforms based on pre-defined project and client objectives.
MobasEngage - inspired PR and content
Combining strategic thinking with creativity, knowledge and a passion for words, design and all things digital MobasEngage delivers effective digital PR campaigns.
Our four specialist divisions deliver a complete service for clients when working together, but also specialist services as discrete offerings. Our approach enables us to really focus on and continue to develop our key strengths. With a dedicated Mobas Group team coordinating activity, our specialist divisions collaborate as our clients’ needs require. While some brands choose to use multiple agencies, we know that for our clients, the ideal is the best of both worlds: the right level of support from experts in their field and less time spent managing agency relationships
Our clients often tell us that we’re different, and that we actually work in the way we describe our approach. That means working closely as part of the client’s team – and offering a much-needed dose of reality for their brand.
We use inspired thinking and creativity to deliver against our clients’ business objectives.
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