MEC holds onto £50m SABMiller pan-European media account

GroupM founding partner MEC has retained a £50m pan-European media planning and buying account for brewing behemoth SABMiller after emerging victorious from a competitive four-way pitch.

The win will see a continuation of business as usual for MEC as it works with leading brands such as Grolsch, Miller and Peroni Nastro Azzurro in key European markets.

Tom George, chairman, UK and Northern Europe at MEC, said: “We are not ones to stand still, we proved it when we were appointed three years ago and SABMiller recognises that MEC is still the right partner to create effective and innovative communications solutions in the rapidly changing beer industry.”

The pitch process was managed by Ebiquity.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.