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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

John's Weird Week: Trolling Kanye West, Jeb Bush’s American gun & how not to unveil a new kit

It’s been a chaotic week marked by a whole host of odd marketing tactics issued by certain brands.

As Kanye West’s brand seemingly entered freefall, marred by his incoherent tweets sent after his new album dropped last week. Virgin Australia, General Electric and Pizza Hut all took the time to abuse Yeezus.

Elsewhere, sports apparel company DryWorld Industries was accused of sexism after it got scantily clad models to unveil Brazilian football side Atlético Mineiro’s new kit… well, some of it. The models wore only the new jersey, leaving the shorts and socks on the sidelines.

And Jeb Bush is looking to address his popularity problem by tweeting an image of his personalised gun, captioned 'America', encapsulating all that is America. To date, it is his second most popular posting on the social network.

Was it weirder this week than last week, you can be the judge of that.

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