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Firstgroup WCRS

First TransPennine Express hires creative agency WCRS

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By John Glenday, Reporter

February 18, 2016 | 1 min read

FirstGroup, holder of rail operating franchises throughout the northern UK, has recruited creative agency WCRS following a competitive four-way pitch.

FirstGroup, TransPennine Express, WCRS

This will see WCRS undertake all advertising work directly on behalf of FirstFroup from its offices in London and Manchester, following hot on the heels of it securing the TransPennine franchise.

Victoria Tomlinson, TPE’s head of marketing, commented: "After a competitive pitch with excellent work from all agencies involved, we have appointed WCRS to work on our brand re-launch due in April. We were extremely impressed with their combination of strategic rigour and creativity and can’t wait to embark on the next stage of TPE's exciting journey with them.”

Simon Peck, group managing director, said: "We’ve thoroughly enjoyed pitching for the Transpennine Express and are delighted to have been appointed. It’s an iconic rail brand that connects economic and cultural powerhouses in Northern England and Scotland. We can’t wait to get started!”

WCRS will deliver all advertising and campaign work for TPE as part of a £7m brand re-launch planned for April.

Firstgroup WCRS

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