To try and connect with a young female audience, Walgreens has rolled out a number of videos under the strapline ‘Whatever Makes You Feel Beautiful’ that feature two best friends chatting about their most pressing beauty issues.
In the short films, Kate and Heather discuss everything from whether or not pomegranate lotion is an appropriate substitute for deodorant to contouring fails.
Created by Austin-based GSD&M, “Whatever Makes You Feel Beautiful” has been voted Ad of the Week by US Creative Works readers.
The funny ads aim to show women that Walgreens offers a range of beauty products.
Check out some of the videos below.
If you’d like to vote for next week’s winner, visit our US Creative Works here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.