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BT Sport Champions League

BT Sport launches #ChampionsDraw competition in lead up to Champions League final


By Tony Connelly, Sports Marketing Reporter

February 17, 2016 | 2 min read

BT Sport has launched a competitive ad campaign for the run up to the Champions League final which will see a small group of artists compete against each other in a knock-out stage tournament for a place at the final in Milan.

BT Sport competition

A total of five illustrators- Dan Leydon, Dave Will, Scott McRoy, Dave Merrell and David Flanagan – will compete with one another in the #CHAMPIONSDRAW' for the chance to create artwork which will be used to promote the UEFA Champions League Final on 28 May at the San Siro.


Each artist has been given a set fixture to draw a commemorative poster for and the piece which receives the least number of likes will be knocked-out of the competition.

The competition is part of BT Sports’ promotional efforts for the Champions League which took from Sky Sports and ITV after paying £897m for a three-year deal to show every game in tournament as well as the Europa League.

BT Sport Champions League

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