Zillow gets real with new campaign

Seattle-based Zillow, the real estate information and home-related marketplace just released a new advertising campaign, featuring real people sharing their own perspectives on what makes home special to them. The campaign, “Home,” features eight spots that were produced by Los Angeles agency DeutschLA. Each highlights a person’s story and illustrates how home is unique to each person.

"What we ended up hearing were these deeply personal, yet universally relatable ways people turn a house into their home, and that's what inspired this campaign,” said Jeremy Wacksman, Zillow CMO.

Academy Award-winning documentary director Errol Morris, in addition to directing the spots, personally interviewed over a hundred people across the country before determining the final twelve stories that will be featured in the campaign. The ads also feature an unreleased music track by The Lumineers.

The TV ads will run in :15 and :30-second formats on broadcast and cable networks including ABC, NBC, HGTV, TNT and TBS. The campaign will also include national radio, print, and digital advertising.

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