Wix.com partners with Manchester City FC for sponsorship deal offering fans rewards
Web development platform Wix.com has partnered with Manchester City owners, City Football Group (CFG), to become the official website design and hosting partner for the company’s clubs.
The partnership will see Wix.com collaborate with City to help the club engage with fans across its digital platforms including their website and social media channels.
Wix will also have a presence at the Etihad Stadium with advertising on the pitchside LEDs during Barclays Premier League, FA Cup and League Cup games.
To mark the launch of the new partnership, Wix has created a video ad featuring some of the club’s top players including Pablo Zabaleta, Fernandinho, Nicolas Otamendi and Raheem Sterling with renowned pundit Chris Kamara lending his commentary skills throughout.
The partnership will give Wix.com users and fans of all three City Football Group clubs - Manchester City FC, New York City FC and Melbourne City FC- the chance to win hospitality tickets to selected fixtures and a range of other prizes such as attending first team training sessions.
Omer Shai, Wix.com chief marketing officer, said: “Working with a globally recognized football brand like CFG is part of our overall strategy to use the power of sport to reach worldwide audiences with our brand. We have seen great success advertising in the NFL’s Super Bowl, and now we’re looking to expand to the most popular sport in the world – football.”
City Football Marketing’s group commercial director, Omar Berrada, said the partnership would “not only introduce our clubs’ global fan bases to an easily accessible online tool, but will also provide them with increased opportunities to get closer than ever to all the on the pitch and behind the scenes action taking place across Manchester City FC, New York City FC and Melbourne City FC".