GroupM’s Two Circles shakes up international team to drive growth

Two Circles, the data-driven sports marketing agency, has reshuffled its executive team to expand internationally as it looks to play a bigger role in the expansion of GroupM's sports marketing offering.

The agency is setting up a mainland Europe team to be based in Switzerland as well as well as funnelling resources to the US through the ESP Properties business, which is being positioned by WPP following its acquistion last May as a next generation sports marketing agency.

To ensure that it can successfully exploit both markets, Two Circles has brought in and promoted talent; Monsoon Accessorize’s operations director Matthew Entwistle joins as group managing director, while former head of membership at the Guardian Dale Kirsop has been named commercial operations director. Existing members of the Two Circles senior team Phil Stephan, Jackie Hunter and Kristian Gotsch have been elevated to lead the agency’s global consulting offer, technology development and its Swiss offering respectively.

Two Circle’s founders will take on new roles, with chief executive Matt Rogan becoming chairman and Gareth Balch taking over his responsibilities. Rogan will now take on the larger role of devising the growth strategy for ESP Properties.

Meanwhile, Claire Rogan continues as finance director and will also assume this role across the wider ESP Properties business in EMEA.

“The last four years have been an incredible journey for Two Circles and I am extremely proud of what our team has achieved,” said Balch.

“The international platform afforded to our business through ESP Properties and GroupM has accelerated our move to the next level. Our key focus now will be on consolidating our reputation by continuing to deliver quality client work across all client revenue streams – fan, brand and media, while at the same time

ESP Properties’ chief executive John Kristick added that he saw Two Circles’ expertise on monetising fan data as core to the growth of his business, and “are delighted to be working with such a talented and driven management team to realise the opportunity in front of us”.

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