BETC Paris and Canal+ scoop this week’s Ad of the Week with a little help from a die-hard Olympique de Marseille (OM) fan.
Every football nation has its own Classico, from Real Madrid vs Barcelona to Manchester United vs Manchester City, and in France the most epic game is the one between OM and Paris Saint Germain.
For over 20 years now Canal+ has held the exclusive rights to the game and to celebrate this year’s match BETC turned to a fan whose job made it impossible for him to watch the game. Until one day…
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Creative Director: Olivier Apers
Art Director: Thomas Renaudin
Copywriter: Paul Delmas
Executive Creative Director: Stéphane Xiberras (no LinkedIn)
TV Producer: David Green, David Brakha
Production House: Control Films
Sound Production: Lgm
Director: Edouard Deluc