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Bigmouth Strikes Again: Morrissey rags on his Supreme ads after learning of its White Castle ties

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By John McCarthy, Opinion Editor

February 15, 2016 | 4 min read

Animal rights activist and musician Morrissey has dubbed an ad photoshoot he took part in for apparel company Supreme as “fit only for a medical encyclopedia”.

During the weekend, the former Smiths frontman slammed Supreme, after he claimed it refused to take down an ad campaign featuring him, despite his protests that it produces clothing for meat-using fast food chain White Castle.

Morrissey issued a statement to a fansite, it read: “I apologise enormously for the enfeebled photograph of me issued this week by Supreme, I considered the photograph to be fit only for a medical encyclopedia and I pleaded with Supreme not to use it.

“This was before I learned that Supreme were sponsored in part by the beef sandwich pharaoh known as White Castle.”

He claimed that “Supreme were issued with a legal caution not to use the photograph and their fee would be returned,” concluding “I offer excessive apologies for this association. Shame is indeed the name”.

Supreme refuted Morrisey’s claims with a very lengthy statement on Facebook claiming Morrissey was unaccommodating in the aftermath of the shoot.

Regarding Supreme/Morrissey:In July of 2015 Supreme approached Morrissey to participate in one of it's poster and...

Posted by Supreme on Saturday, 13 February 2016

One Instagrammer caught the US campaign after it debuted recently.

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