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Safety Uber Advertising

Misleading safety ad lawsuits cost Uber $28.5m


By John McCarthy, Opinion Editor

February 12, 2016 | 2 min read

Uber has agreed to pay $28.5m to customers after two lawsuits found it had misled customers about its background checks and safety fees in its promotional materials.

The ride-hailing app announced that it will settle with 25m riders who used the service between 1 January 2013 to 31 January 2016 costing $28.5m.

Additionally, it will stop using certain "safety-related" language in its promotions and will rebrand its “Safe Ride Fee” as a booking fee, as a result of the case held in San Francisco.

A statement from the company read: “We are glad to put these cases behind us and we will continue to invest in new technology and great customer services so that we can help improve safety in the cities we serve.”

Although it provides a several safety features, Uber said: “"However no means of transportation can ever be 100 percent safe. Accidents and incidents do happen.

"That's why it's important to ensure that the language we use to describe safety at Uber is clear and precise."

The settlement is still subject to the judge approval.

Safety Uber Advertising

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