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Vera Bradley NBC Target

Minneapolis agency Mono scores Steve Lynch, top strategist/planner


By Doug Zanger, Americas Editor

February 12, 2016 | 2 min read

Creative agency Mono, based in Minneapolis, has developed a new role, Director of Connections Strategy, and brought in Steve Lynch, a highly experienced strategy and planning veteran who will work on the agency’s portfolio that includes the likes of Target, The North Face, Vera Bradley, Sperry, MSNBC, Harvard Business School and more.

“We’re thrilled to have a talent of Steve’s caliber on board with his expertise in helping agencies and brands recognize the power of a tightly woven creative idea and channel plan,” said Jim Scott, Founder, Managing Partner at Mono. “This move reinforces our mission to provide the highest level of innovative and design-centric creative work for clients who are ready to break through category conventions.”

Prior to Mono, Lynch spent ten years at Olson, leading the company’s connections strategy discipline and increasing the department’s billings tenfold. While at Olson, Steve worked with clients such as General Mills' yogurt division, McDonald's, Belize Tourism and Bissell. Before Olson, Steve spent six years at Mithun working with such clients as General Mills' Nature Valley Granola Bars and Pop Secret Popcorn.

“The marketing world is complex today. Consciously or subconsciously, I believe many agencies are celebrating these complexities and in so doing, are losing focus, confusing clients and slowing progress,” said Lynch. “For this reason, I was drawn to Mono's commitment to simplification.”

MDC Partners’ Mono recently expanded to San Francisco and has gained key wins, including becoming agency of record for Vera Bradley.

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