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Sling TV Future of TV OTT

Sling TV becomes first over the top TV service to offer Cinemax


By Adam Flomenbaum, Co-Executive Editor

February 11, 2016 | 2 min read

Sling TV launched a little more than a year ago, and within the first few months it announced a steady stream of exciting network partnerships. Those announcements have since slowed, but today the streaming service will begin to offer Cinemax as a $10-a-month option.

“Sling TV is the first live standalone Internet TV service to deliver Cinemax to an audience of cord-cutters and cord-nevers,” said Roger Lynch, CEO of Sling TV. “This announcement comes only days after we celebrated Sling TV’s one-year anniversary. Over the past year, we’ve established a history of industry firsts, and the addition of Cinemax is evidence of our intent to uphold this swift innovative pace.”

Before – Cinemax and its TV Everywhere app MAX GO were only available to pay TV subscribers. On Sling TV, Cinemax will be available as a live channel and will also feature on demand content.

With this partnership and one with HBO NOW, which is offered as a standalone at $15 a month, Sling TV continues to define what a skinny bundle has the potential to be. The base $20-a-month package still includes popular linear channels such as ESPN, AMC, TNT, HGTV, and Cartoon Network.

The particular offerings may not appeal to everyone, but Sling TV is banking on becoming the go-to option for cord-cutters and cord-nevers.

Sling TV Future of TV OTT

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