Travel brand Ibiza Rocks has appointed AllTogetherNow to handle its pan-European creative, media planning and buying and social activation accounts.
The&partnership content agency, headed up by former NME editor Conor McNicholas, has been tasked with rethinking how Ibiza Rocks blends its creative content and media strategies to better reflect “the raw, edgy personality of the brand.”
“We’re a groundbreaking brand and we needed a groundbreaking agency,” said Ibiza Rocks brand director Shane Murray.
“AllTogetherNow are passionate and informed – and they impressed us with their ability to combine media planning and buying with creative and social media under one roof. They showed us brilliant, instinctively creative ideas, but then backed it up with data-driven insights and that’s the combination we’re seeking.”
Work on developing content campaigns for Ibiza Rocks will begin immediately.