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By Gillian West, Social media manager

February 11, 2016 | 2 min read

For the launch of Sky Q – hailed as the ‘next generation home entertainment system’ – Sky has “pushed the limits of creativity” with an ambitious advertising campaign from Brothers and Sisters.

Running from tomorrow (Friday 12 February), the campaign includes two futuristic ad spots which see dramatic content, like Marvel’s Avengers: Age of Ultron, explode from the screen to embark on an epic journey around the home.

“For our biggest and most innovative technology launch, we wanted our biggest and most innovative ad campaign,” explained sales and digital officer at Sky, Stephen van Rooyen. “On screen we have delivered something that is truly world class in terms of creative and production.”

Spanning TV, cinema, radio and print as well as digital and social channels, Brothers and Sisters executive creative director, Andy Fowler, reveals it took “52 artists, 105 liquid VFX shots, over 4,000 individual simulations and 45,000 hours of rendering” to create the end product.

Agency: Brothers & Sisters

Executive Creative Director: Andy Fowler

Creative Director: Aaron Wilmer

Head of Design: Jonty Harbinson

Additional Credits: TV Producer: Lois Whittle

Digital Animation: Neon

Print Production & Retouching: Stanley’s Post

Media Planning & Buying: Mediacom

Director: Johnny Green

Production Company: Biscuit

Producer: Kate Taylor

Editor: Neil Smith, Work

Post Production/VXF: The Mill

Creative Director & 2D Lead Artist: Dan Williams, The Mill

Executive Creative Director: Neil Davis, The Mill

Executive Producer: Misha Stanford-Harris, The Mill

Sound: 750mph

Sound Designer: Sam Ashwell

Record Company: Warner/Chappell Music Publishing/Charly Acquisitions

Music: Sammy Davis Jr ‘I’ve gotta be me’

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