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USA Network's 'Suits' uses Instagram to let fans unlock new episodes

By Matthias Puschmann, Managing Director

February 10, 2016 | 3 min read

Matthias Puschmann is the Managing Director of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

On January 27th, drama series "Suits" returned to USA Network for the second half of its fifth season (and tonight there is a new episode). Following the episode, USA Network gives fans the opportunity to get an advanced sneak peek at the next episode. However, to access the exclusive clip fans first have to 'Gather The Evidence' that the channel has hidden on the official "Suits" Instagram account over the past few weeks in order to get the code word they need to unlock it.

The instructions on how to get access to the sneak peek were shared on both the series' official Twitter and Facebook account. The evidence itself has to be gathered on the "Suits" Instagram account, where fans have to look through all the posts and look for the magnifying glass emojis that were hidden there. In total, fans have to collect eight letters and unscramble them to form the code word.

When they got the code word, fans are asked to click the link in the "Suits" Instagram bio which leads them to the website where the code can be entered.

The unlocked exclusive clip includes a new clue on the big mystery of the fifth season: Who sold out Mike Ross, who was arrested for conspiracy to commit fraud in the series' summer finale?

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