The Drum Awards Festival - Official Deadline

-d -h -min -sec

Iaaf Nestle Sponsorship

Nestle drops IAAF sponsorship as corruption and doping accusations spark ‘negative public perception’

Author

By John McCarthy, Opinion Editor

February 10, 2016 | 2 min read

The International Association of Athletics Federations (IAAF) has taken another sponsorship hit as food and drinks brand Nestle has refused to back the body any longer.

Amid recent controversies striking the body and following in the footsteps of Adidas, which terminated its partnership in January, Nestle has axed its 5.6m a year deal with the athletics body.

Announcing the premature exit from the contract which was to run until 2020, Nestle said in a statement: “We have decided to end our partnership with the IAAF Kids programme with immediate effect.

"This is our decision given the negative public perception regarding corruption allegations and doping in sport against the IAAF. We believe that this could adversely affect our reputation and image and therefore have terminated the existing contract.

“We have the IAAF informed of our decision and are waiting for a formal confirmation that our partnership has ended.”

The move follows close on the heels of IAAF officials being cast from the sport after being implicated in an alleged doping blackmail scandal in January.

Iaaf Nestle Sponsorship

More from Iaaf

View all

Trending

Industry insights

View all
Add your own content +