The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Laurie Fullerton, Freelance Writer

February 10, 2016 | 2 min read

The LED manufacturer Cree, based in Durham, North Carolina, sheds light on the importance of good lighting in sports arenas in a uplifting video feature women's soccer legend Abby Wambach.

The ad is part of the 'Light a Better Way' video series produced by Cree and its longstanding advertising team Baldwin& based in Raleigh, N.C. This one features a clip of Abby Wambach using her formidable soccer kick to knock out old and outdated stadium lights - which are ultimately replaced by beautiful LED lighting manufactured by Cree.

The video ad opens on Wambach in an empty stadium field, illuminated only by a series of old light bulbs and fluorescent lamps. Beautiful and powerful kicks perfectly shatter and snuff out the old lights. As the stadium becomes completely dark, she flicks on its LED lights, followed by the message, “Time to end bad lighting. Cree. Light a better way.”

“Abby embodies a potent combination of determination and innovation that is well-aligned with Cree’s own culture,” said Betty Noonan, Cree chief marketing officer in a recent release. “She personifies dedication to breaking barriers, whether it is in sports or inferior lighting. She is a natural fit to help us champion our belief that good enough is simply not enough.” Abby Wambach wrapped up her professional soccer career this past December but she will continue her partnership with Cree.

Cree and Abby Wambach will continue to work together to recognize and celebrate those who never stop challenging the status quo and accept nothing but victory on the road to a better way, including Cree’s mission for better lighting in North America. Upon her retirement six weeks ago, Cree launched a video in which family, friends, teammates and fans from around the world took the opportunity to honor Ms. Wambach for her empowering spirit with a thank-you.

One of the original pioneers of LED technology, Cree's LED components helped ignite the use of LED lighting in new applications like professional sports stadiums, now illuminating some of the world’s largest sporting events across the country.

Abby Wambach B2B Marketing Video

More from Abby Wambach

View all