Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

UK Top Shazamed Ads: Mattessons and Lethal Bizzle enter the chart with 'Dude'

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

A rule-flouting troublemaker dubbed the 'The Snackarchist' has helped Matthessons enter the chart with some help from Lethal Bizzle's track 'Dude'.

The high-powered song can be heard in the background of the brand's latest push for its Fridge Raiders snack range, which features a rebel without a clue who loiters, uses the ladies' bathrooms and disobeys a 'keep off the grass' sign.

A new entry from Virgin Media takes the third spot. Created by MGOMD and BBH, the marketer's 'Vivid House Party' ad has made the top three thanks to 'I Feel for You' by Chaka Khan.

ITV remains in first place for the second week in a row, with 'Army' by Ellie Goulding.

Shazam Chart

1
Army
Artist: Ellie Goulding
Brand: ITV
Campaign: New To 2016
Agency: Itv
2
Renegades
Artist: X Ambassadors
Brand: JEEP RENEGADE
Campaign: 4 X 4 Of The Year 2016
Agency: Maxus
3
I Feel For You
Artist: Chaka Khan
Brand: Virgin Media
Campaign: Vivid House Party
Agency: Mgomd/ Bbh
4
Default
Artist: Django Django
Brand: FORD
Campaign: Unlearn
Agency: Mindshare/wpp
5
Big Bad Wolf
Artist: Duck Sauce
Brand: MONEY SUPERMARKET
Campaign: Epic Wolf
Agency: Mother
6
Dude
Artist: Lethal Bizzle & Stormzy
Brand: MATTESSONS
Campaign: The Snackarchist
Agency: Saatchi & Saatchi
7
Brotherly Love
Artist: Space Camp
Brand: COKE
Campaign: Brotherly Love
Agency: Santo
8
Where Do We Go
Artist: Lion Babe
Brand: Boohoo
Campaign: We Are Us
Agency: Boohoo & Hatch
9
Feel You
Artist: Cedric Zeyenne
Brand: PRETTYLITTLETHING
Campaign: The Hills
Agency: Prettylittlething
10
Low Rider
Artist: War
Brand: BBC ONE
Campaign: Sport Relief Is Back
Agency: Y&r

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