Shazam Chart Virgin Media

UK Top Shazamed Ads: Mattessons and Lethal Bizzle enter the chart with 'Dude'


By Rebecca Stewart, Trends Editor

February 9, 2016 | 1 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

A rule-flouting troublemaker dubbed the 'The Snackarchist' has helped Matthessons enter the chart with some help from Lethal Bizzle's track 'Dude'.

The high-powered song can be heard in the background of the brand's latest push for its Fridge Raiders snack range, which features a rebel without a clue who loiters, uses the ladies' bathrooms and disobeys a 'keep off the grass' sign.

A new entry from Virgin Media takes the third spot. Created by MGOMD and BBH, the marketer's 'Vivid House Party' ad has made the top three thanks to 'I Feel for You' by Chaka Khan.

ITV remains in first place for the second week in a row, with 'Army' by Ellie Goulding.

Shazam Chart

Shazam Chart Virgin Media

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