Logo refreshes often represent a challenge for brands with social media offering the public the perfect platform to critique, sometimes unfairly, the creative.
With BBC Three, Spotify, Andy Murray and Airbnb’s all drawing significant fire online, worldwide renowned football league, the Premier League was the next on the chopping block.
Defended by football chap Gary Lineker, the logo entered Twitter, where the colourful design did not receive a particularly warm welcome.
Overwhelmingly excited to see the Premier League's new logo. I mean, look at his face, just look at his face. pic.twitter.com/utkMVahyi9
— Gary Lineker (@GaryLineker) February 9, 2016
How the new Premier League logo should have been unveiled https://t.co/5pPWus2BLa
— Bleacher Report UK (@br_uk) February 9, 2016
— BreatheSport (@BreatheSport) February 9, 2016
— Conor McNamara (@ConorMcNamaraIE) February 9, 2016
It looks like the logo from an energy drink. Premier League - now in Strawberry flavour! https://t.co/UPcH7g7c3x
— Andy Parsons (@andypars) February 9, 2016
I'm not completely sold on this new Premier League logo. Looks like an insurance company pic.twitter.com/hEdrOB9w3l
— Ash Rose (@AshroseUK) February 9, 2016
Exclusive: We go behind the scenes to see how the new Premier League logo was created. pic.twitter.com/c5ivN03AtS
— The Oatcake Fanzine (@oatcakescfc) February 9, 2016
Loving the new Premier League logo. pic.twitter.com/0qdKTnXUyl
— Eamo (@EamoV1) February 9, 2016
The Premier League has released it's new logo for next season pic.twitter.com/geHvGnPHPo
— Monkey Sponge (@monkey_sponge) February 9, 2016
— NME (@NME) February 9, 2016
Here’s the Premier League’s take on the logo.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016