The Drum Awards Festival - Official Deadline

-d -h -min -sec

Refresh Barclays Logo

Premier League logo refresh inspires parody redesigns on social media

Author

By John McCarthy, Opinion Editor

February 9, 2016 | 5 min read

Logo refreshes often represent a challenge for brands with social media offering the public the perfect platform to critique, sometimes unfairly, the creative.

With BBC Three, Spotify, Andy Murray and Airbnb’s all drawing significant fire online, worldwide renowned football league, the Premier League was the next on the chopping block.

Defended by football chap Gary Lineker, the logo entered Twitter, where the colourful design did not receive a particularly warm welcome.

These include:

Here’s the Premier League’s take on the logo.

Refresh Barclays Logo

More from Refresh

View all

Trending

Industry insights

View all
Add your own content +