Premier League logo refresh inspires parody redesigns on social media

Logo refreshes often represent a challenge for brands with social media offering the public the perfect platform to critique, sometimes unfairly, the creative.

With BBC Three, Spotify, Andy Murray and Airbnb’s all drawing significant fire online, worldwide renowned football league, the Premier League was the next on the chopping block.

Defended by football chap Gary Lineker, the logo entered Twitter, where the colourful design did not receive a particularly warm welcome.

These include:

Here’s the Premier League’s take on the logo.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.