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Norland College appoints AgencyUK to launch online safety initiative for children


By Michael Feeley, Founder and chief exec

February 9, 2016 | 2 min read

Childcare training provider Norland College has appointed AgencyUK to look after future PR campaigns.

Children from Corsham Primary School in Wiltshire helped develop the pilot.

Norland College has trained nannies and childcare professionals for over 120 years and has appointed AgencyUK’s Social and PR team to handle the media launch of the college’s latest initiative, a training programme to help children stay safe when online.

Norland College has worked with Corsham Primary School in Wiltshire to develop a pilot training programme for teachers, teaching assistants, parents and children. ‘Internet in our children’s world’ was launched ahead of today’s Safer Internet Day.

Unlike other training and resources offered in the UK, Norland’s training looks at internet safety from the child’s perspective. Once the pilot phase is complete, Norland plans to roll the training programme out nationwide. Norland College will also deliver the programme to its own students many of whom are training to be Norland nannies.

Early years consultant at Norland College, Claire Burgess, said: “In a world where children are teaching adults how to use technology, how are adults able to safeguard children from this exposure? We want to strike a balance that keeps children safe without holding them back from using the internet altogether for educational and entertainment purposes.”

Lucy Aston, AgencyUK’s social and PR director, added: “AgencyUK is thrilled to be working with such a prestigious and respected brand as Norland College. We are all aware of the potential dangers for young people growing up in an online-saturated world. Internet safety when it comes to children is quite rightly a hot topic at the moment, and the training programme Norland has put together has been of great interest to the press.”

The news follows last month’s recent client win for AgencyUK, when it was appointed by founder and serial entrepreneur Mathew March-Smith to launch Pestle Herbs.

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