For those in the Pacific Northwest, and especially Seattle, Alaska Airlines is a source of corporate and civic pride. Today, the airline announced that Mekanism will be its new agency of record, fresh on the heels of a recent brand identity and refresh, its first in 25 years.
“As we look to grow our Seattle hub and expand into new markets, now is the time to execute on a new creative campaign that complements our newly refreshed brand,” said Sangita Woerner, vice president of marketing for Alaska Airlines. “Mekanism’s strategic approach to delivering breakthrough creative and mastery of digital advertising set them apart. We’re looking forward to partnering with them to further differentiate Alaska Airlines.”
Founded in 2000, independent and highly awarded for their work, Mekanism, who also counts Amazon, Nordstrom Rack and Starbucks as Seattle-based clients, plans to open Mekanism Seattle this month.
“This is a momentous time for Alaska, with their first brand refresh in 25 years,” said Pete Caban, partner at Mekanism. “We are incredibly excited to roll-up our sleeves and begin working with this much-loved and iconic brand. Our new Seattle office will put us on the ground locally to support our Alaska partnership, while also providing opportunities for growth amongst the numerous blue chip businesses in the region.”
Alaska Airlines is well-established as a top airline and has ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North American Airline Satisfaction Study for eight consecutive years from 2008 to 2015.
Still the dominant carrier at Seattle-Tacoma International Airport, Alaska Airlines is in a turf war with Delta Air Lines, after the Atlanta-based global carrier made Seattle a hub, to serve the growing Asia market and to compete on similar routes, including to the state of Alaska.