Sir Anthony Hopkins doesn’t sell out in TurboTax Super Bowl spot
With a highly entertaining teaser earlier last week, featuring James Lipton, TurboTax revealed Sir Anthony Hopkins as the star of their Super Bowl spot. In the 60-second commercial, “Never A Sellout,” Hopkins sells (or doesn’t really sell?) the company's Absolute Zero product.
A big piece of the concept for the spot was landing an actor who had never done a commercial in the U.S. — and would be a surprise to people watching.
Iconic and award-winning actor Sir Anthony Hopkins is one of Hollywood’s few actors with “far too much integrity to sell anyone anything” and was a clear choice for the brand and Wieden+Kennedy, the agency responsible for the work.
The spot is also supported with “Actoring” interview segments where Hopkins discusses his career and once again, refuses to sell out.
Or not.