Rustlers has appointed Droga5 London as its creative agency of record.
The agency will handle the snack brand's creative across broadcast, digital and social channels in the UK and Ireland.
Simon Walker, CEO at Rustlers owner Kepak Convenience Foods, said: “The Rustlers brand is in a very competitive and challenging category, which makes creative marketing all the more key."
Bill Scott, CEO of Droga5 London, added: “Kepak has an ambition to transform its market-leading Rustlers brand and business.
“Our shared ambition to deliver standout creativity for the Rustlers brand will help achieve its commercial ambitions and foster a deeper relationship with its target audience.”
Droga5 London is already working with the Rustlers marketing team and their first collaboration is due to debut in autumn this year across several platforms.