The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Red Twitter Beyonce

Red Lobster ridiculed for lame social media response to reference in Beyoncé's 'Formation'


By Tony Connelly, Sports Marketing Reporter

February 8, 2016 | 5 min read

Red Lobster fumbled a huge opportunity to engage with Beyoncé’s immense fan base after the company’s response to her mentioning the brand in her new song was slammed on social media.

Beyoncé Red lobster fail

Beyoncé Red lobster fail


Beyoncé dropped her surprise new single "Formation," on Saturday and amongst the many quotable lines in the track is: "When he fuck me good, I take his ass to Red Lobster, cause I slay.”

Needless to say #Formation became a trending topic on Twitter and Red Lobster were gifted a window of opportunity to take advantage of Queen B’s 14 million plus Twitter followers as well as the millions more who would inevitably turn their attention to any brand endorsed by the 34 year-old icon.

Seven hours passed since the release of the track and Red Lobster’s social accounts remained silent, adding to the mounting pressure and expectation that it would respond with a witty nod to the line.

But on the eighth hour the much anticipated tweet arrived: "Cheddar Bey Biscuits" has a nice ring to it, don't you think?


Twitter was quick to let Red Lobster know what it thought of its witticisms which turned what could have been a huge opportunity for the company to grow its 228,000 Twitter followers into an embarrassing social media crucifixion.

Following the social media shaming the company responded with a follow-up Tweet:

The company will likely experience a boost in sales thanks to Beyoncé but it's lame social media retort has unquestionably harmed the brand image.

Last week UK department store chain House of Fraser tripped up on social media as a result of its naive decision to run an emoji social media drive which evoked widespread ridicule.

Red Twitter Beyonce

More from Red

View all


Industry insights

View all
Add your own content +