Danish toy manufacturer Lego has teamed up with the Cartoon Network to produce a themed toy range and gaming app to tie-in with the Nexo Knights series.
Both products will be promoted across the Cartoon Network’s TV and digital channels including a 30” webdrive to introduce kids to the Nexo Knights universe and a custom microsite hosting a range of exclusive content, competitions and mini-games.
Zara Peters, sponsorship and promotions director at Turner Broadcasting, said: “We’re thrilled to be working with the Lego Group to help launch the Nexo Knights toy range and digital gaming app. It also ties in nicely with the recent launch of the brand new Nexo Knights series on Cartoon Network – which we’re very excited about!
“The partnership comes off the back of a number of successful partnerships of Lego product launches, especially those for which we air content – such as the highly successful Ninjago: Masters of Spinjitzu, Justice League: Batman Be-Leaguered and Mixels.”
Cartoon Network will also host a range of banners and pre-rolls as part of the campaign, which will run through to 4 March.