How brands welcomed in the year of the monkey on Twitter - PG Tips, Jimmy Choo, Fifa and more discuss #ChineseNewYear
With the Chinese New Year having passed, we now enter the Year of the Monkey, an event which caused waves on social media amid brands.
Cutting through the social resonance of western sporting phenomena, the Super Bowl, Asia struck back with a tonne of brand engagement on the turn of its New Year.
First up, tea brand PG Tips lit up the Big Ben in honour of the event.
On the stunt, Kate Hearn, senior brand manager for PG tips at Unilever UK, said: "By tapping into the cultural event of Chinese New Year, and celebrating 2016 being the year of the monkey, PG tips was presented with the perfect opportunity to kick off celebrations in the capital and raise brand awareness."
PG Tips
It’s always Year of the Monkey to me but when #BigBen rings it in, it’s pretty official #ChineseNewYear #keepittea pic.twitter.com/cPpq947ZZL
— PG tips (@PGtips) February 8, 2016
Other brands also got in on the action with tweets and stunts of their own.
Formula 1
2016 is the Year of the Monkey , as it was for the first Chinese GP in 2004, won by @rubarrichello #ChineseNewYear pic.twitter.com/qwdNnSUGlv
— Formula 1 (@F1) February 8, 2016
Tiffany & Co
As #ChineseNewYear sets in, Tiffany wishes you good fortune and a prosperous year ahead. pic.twitter.com/RfTr2HwfD9
— Tiffany & Co. (@TiffanyAndCo) February 8, 2016
Fifa
Happy #LunarNewYear to all and a happy #ChineseNewYear to those celebrating the arrival of the #yearofthemonkey! pic.twitter.com/Sx1XR7AQLM
— FIFA.com (@FIFAcom) February 8, 2016
Jimmy Choo
Wishing all our followers a Happy #YearoftheMonkey! Happy #ChineseNewYear pic.twitter.com/5x9aebDMNu
— Jimmy Choo (@jimmychoo) February 8, 2016
Hearthstone
It's finally my turn! Happy #ChineseNewYear to everyone! https://t.co/Xuwj5qOSge pic.twitter.com/yJhAbOTTGM
— Hearthstone (@PlayHearthstone) February 8, 2016
Angry Bird
Collect tokens in the #ChineseNewYear event in #AngryBirdsTransformers and get Epic Optimus! https://t.co/Jey24NQ1Vi pic.twitter.com/2K1lGUFVuv
— Angry Birds (@AngryBirds) February 8, 2016
Mumsnet
It's #ChineseNewYear today! Find out which zodiac animal you are, MN-style: https://t.co/qgc0iSVHm0 pic.twitter.com/FofaIgH6Ji
— Mumsnet (@MumsnetTowers) February 8, 2016
Diageo GB
Happy #ChineseNewYear! @johnniewalker_ Blue Label has released a special #yearofthemonkey bottle to celebrate. pic.twitter.com/iR5ItxeaJS
— Diageo GB (@DiageoGB) February 8, 2016
Estee Lauder UK
Happy #ChineseNewYear! Wishing you all a year of peace and prosperity #ShareTheDream pic.twitter.com/X8agWd1jfT
— Estée Lauder UK (@EsteeLauderUK) February 8, 2016
Etihad Airways
Happy Chinese New Year.
Gong Xi Fa Cai!#ChineseNewYear pic.twitter.com/WowaviwFeB
— Etihad Airways (@EtihadAirways) February 8, 2016
Netflix Asia
Wishing you a green and peaceful #LunarNewYear! #ChineseNewYear pic.twitter.com/MwlU75HJCk
— Greenpeace (@Greenpeace) February 8, 2016
Greenpeace
Wishing you a green and peaceful #LunarNewYear! #ChineseNewYear pic.twitter.com/MwlU75HJCk
— Greenpeace (@Greenpeace) February 8, 2016
Qantas
Wishing everyone a happy and prosperous Year of the Monkey! #LunarNewYear #chinesenewyear https://t.co/bIbD2vwQov
— Qantas (@Qantas) February 8, 2016
Tag Heuer
Sun Wukong transforms into this movement-inspired opera painting, by Mr. Kzeng Jiang for the #ChineseNewYear ! pic.twitter.com/FLlCTCiJKl
— TAG Heuer (@TAGHeuer) February 7, 2016
Virgin Trains
Round 1! Tweet #VTRedEnvelopes with your lucky number between 1 and 10 to enter! (before 12:00) #ChineseNewYear pic.twitter.com/7e8RaLwFOL
— Virgin Trains (@VirginTrains) February 8, 2016
The Drum’s Asia editor Charlotte McEleny investigated how the country’s economic downturn is affecting marketers, with many showing a brave face before the turn of the New Year.