Doritos dominates top 10 most shared Super Bowl ads
Doritos’ ‘Ultrasound’ has been crowned the most shared ad of the Super Bowl 2016, according to new data from video ad tech company Unruly.
The ad, which features a pregnant woman having an ultrasound while her husband eats a bag of Doritos, attracted a total of 893,465 shares, making it by far the most shared ad of event.
Despite a number of brands releasing their ads early online, this year has seen a significant decrease in sharing activity from the previous year. The top 10 ads have so far generated 2,889,156 shares online altogether - a 36 per cent decrease on what the top 10 managed at the same time last year (4,485,297) and only slightly higher than in 2014 (2,460,075).
Below is the list of top 10 most shared Super Bowl ads of 2016.
1. Doritos- ‘Ultrasound’
Agency: Peter Carstairs
Total shares: 893,465
2. T-Mobile- Restricted Bling (Extended Version) . The extended version of “Restricted Bling” came in second with 346,854 shares.
Agency: Publicis Seattle
Total Shares: 346,854
3. Budweiser- #Give a Damn. The Ab InBev-owned brand has finished on top of the pile for the last three Super Bowls however this year its “Give A Damn” ad, featuring Helen Mirren, came in third with 301,317 shares.
Agency: Anomaly
Total shares: 301,317
4. Pokemon - "#Pokemon20: Pokémon Super Bowl Commercial"
Agency: Omelet
Total shares: 297,706
5. Heinz - Wiener Stampede” (Extended Version)
Agency: DAVID Miami
Total shares: 295,805
6. Hyundai - First Date
Agency: Innocean Worldwide
Total shares: 245,656
7. Mountain Dew - #PuppyMonkeyBaby
Agency: BBDO
Total shares: 158,481
8. T-Mobile - Restricted Bling (30 Sec)
Agency: Publicis Seattle
Total shares - 124,551
9. T-Mobile - “Drop the Balls”
Agency: Publicis Seattle
Total shares - 113,668
10. Heinz - Wiener Stampede 30 sec
Agency: DAVID Miami
Total shares 111,643