Doritos dominates top 10 most shared Super Bowl ads

Doritos’ ‘Ultrasound’ has been crowned the most shared ad of the Super Bowl 2016, according to new data from video ad tech company Unruly.

The ad, which features a pregnant woman having an ultrasound while her husband eats a bag of Doritos, attracted a total of 893,465 shares, making it by far the most shared ad of event.

Despite a number of brands releasing their ads early online, this year has seen a significant decrease in sharing activity from the previous year. The top 10 ads have so far generated 2,889,156 shares online altogether - a 36 per cent decrease on what the top 10 managed at the same time last year (4,485,297) and only slightly higher than in 2014 (2,460,075).

Below is the list of top 10 most shared Super Bowl ads of 2016.

1. Doritos- ‘Ultrasound’

Agency: Peter Carstairs

Total shares: 893,465

2. T-Mobile- Restricted Bling (Extended Version) . The extended version of “Restricted Bling” came in second with 346,854 shares.

Agency: Publicis Seattle

Total Shares: 346,854

3. Budweiser- #Give a Damn. The Ab InBev-owned brand has finished on top of the pile for the last three Super Bowls however this year its “Give A Damn” ad, featuring Helen Mirren, came in third with 301,317 shares.

Agency: Anomaly

Total shares: 301,317

4. Pokemon - "#Pokemon20: Pokémon Super Bowl Commercial"

Agency: Omelet

Total shares: 297,706

5. Heinz - Wiener Stampede” (Extended Version)

Agency: DAVID Miami

Total shares: 295,805

6. Hyundai - First Date

Agency: Innocean Worldwide

Total shares: 245,656

7. Mountain Dew - #PuppyMonkeyBaby

Agency: BBDO

Total shares: 158,481

8. T-Mobile - Restricted Bling (30 Sec)

Agency: Publicis Seattle

Total shares - 124,551

9. T-Mobile - “Drop the Balls”

Agency: Publicis Seattle

Total shares - 113,668

10. Heinz - Wiener Stampede 30 sec

Agency: DAVID Miami

Total shares 111,643

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.