Campaign to End Loneliness ramps up efforts with hire of 23Red
Campaign to End Loneliness, a coalition of organisations dedicated to ending chronic loneliness in older age and helping the elderly stay connected, has appointed creative agency 23red as its creative agency.
The collective is looking to raise awareness of the issue of loneliness affecting older people in the UK and will work with 23red, who were up against eight other agencies, to develop a creative campaign strategy
The initial project will be part of a drive to secure funding for a 5 year communications campaign.
Marcus Rand from Campaign to End Loneliness explained: “Loneliness is a silent killer. At the Campaign we are committed to raise further awareness of the issue but also to make sure loneliness becomes everyone's business. Changing behaviour will be critical. We are delighted to be working with 23red who have great ideas, thinking, experience and commitment to help us shape our communication plans over the next few months.”
The new campaign is set to launch early 2017.
Marcus Hernon, Client Partner at 23red said he hopes it will create a national debate around the issue, and act as a catalyst for change and provide information about what people across the country can do to end loneliness.