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Media YouGov

British media most right-wing and biased in Europe according to views of the public


By Jessica Goodfellow, Media Reporter

February 8, 2016 | 3 min read

The British Press has been named the most “right-wing” and “biased” out of seven major European nations, according to research conducted by market research firm YouGov.

YouGov polled seven major European nations to find out how the public perceived the levels of bias and political leaning within the nation’s media. Along with Britain, countries surveyed were Finland, Germany, Sweden, Norway, Denmark and France. The public were asked how the media responds to five major areas; economics, housing, health, crime and immigration.

The research found that at most 32 per cent of British people say the media gets the right balance (on immigration), falling behind the European average on housing, health, immigration and economics. British people polled the highest of the European countries in perceiving their media as skewed towards the right, with 26 per cent holding this view.

On the other side, only 17 per cent of the British public felt their media was too left-wing. All thinsg considered, Britain’s media is viewed as having a right-wing bias on average in all five areas, most of all on economics, which has 15 points to the right over the left.

A majority of British people also see the press as too negative about immigration with 34 per cent agreeing, compared to 25 per cent who think it gets that balance right and only 24 per cent who perceive it as too positive.

Five of the other countries in the survey were more likely to assess their own media as more faithful to left-wing coverage, with only Finland seeing their press as similarly skewed to the right.

The press’ coverage of refugee and immigration crises garnered the most concerning response, with a mere 28 per cent of Britons saying the media struck the right balance in these issues, with a majority of 29 per cent agreeing the handling of these issues leant too much on the right.

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