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20th Century Fox taps EchoMany to tweet personalised Deadpool movie trailers


By John McCarthy, Opinion Editor

February 8, 2016 | 4 min read

Personalised video marketing platform EchoMany is helping 20th Century Fox deliver specially crafted Deadpool movie trailers for fans of the film.

The platform is personalising the tweets of Twitter users using the #ILoveDeadpool hashtag ahead of the movie’s launch on 10 February.

Those engaging with the campaign will receive a rendered, personalised version of the trailer, which includes the user’s own original tweet and helps Fox deliver targeted social media content in hunt of engagements.

Tim Redgate, founder of EchoMany, said: “We’re delighted that 20th Century Fox have been early adopters of the platform and recognise the huge opportunity in engaging with today’s consumers with relevant, real-time and personal content across the channels they spend the most time on.

“This kind of one-to-one personalisation is the gold standard that all brands should be aiming for and with today’s technology and data capabilities it is now possible to do this at scale.”

Chris Green, marketing director at 20th Century Fox, said: “Here at Fox we’re constantly searching for new ways to meaningfully engage with our audience, and we believe that this kind of personalised content really amplifies our social campaigns, taking these channels to a new level of relevance for fans.

“The huge success of this latest Deadpool activity, as well as The Martian’s #BringHimHome campaign, shows that personalised interactions really resonate with today’s audiences on a level that goes beyond traditional social marketing.”

This comes after 20th century Fox penned a deal with football team Manchester United to promote Deadpool in the stadium and feature alongside the players.

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