As this Sunday’s Super Bowl countdown ticks down towards kick-off SimilarWeb have compiled data from last year’s sporting extravaganza to ascertain which accompanying apps won the off-pitch battle.
For the study active users of 13 apps were looked at on the day of the big game across the United States and compared with the previous Sunday in an effort to isolate the Super Bowl effect on mobile habits.
This showed Papa John’s Pizza to be the stand-out success on the day with a 305 per cent increase in active app users. Moreover the pizza app was installed on no less than 1.4 per cent of all US Android devices on the day with just shy of 10 per cent of users accessing the app.
Other fast food brands also joined in the feeding frenzy with Pizza Hut, Domino’s Pizza, McDonald’s and Subway – albeit with far lower increases of just 44, 25, 9 and 7 per cent respectively.
Hunger busting apps weren’t the only beneficiaries of SuperBowl excess however with taxi services Uber and Lyft also riding high with increases of 8 and 31 per cent versus the previous Sunday. Whilst Lyft enjoyed the greater increase in absolute terms Uber still holds sway with an install base of 8.6 per cent of all US Android phones versus just one per cent for Lyft.