Online bookmaker Win Cash Live appoints Arena Media as new brand agency
Win Cash Live, the online bookmaker and betting service, has appointed Arena Media as its new brand media agency following a competitive four-way pitch for the multi-million contract.
Arena Media will manage Win Cash Live’s brand media strategy, planning and buying activation, data and insights tracking and reporting under the contract to maximise the bookies presence amongst its target market.
Henry Daglish, managing director at Arena Media said: “Arena Media are absolutely delighted to be working with Win Cash Live, an incredibly exciting bookmaker with great ambition. As an agency committed to being an agent of change for growth we are looking forward to delivering some brilliant work to help them realise its goal.”
Ashley Faull, founder and chief executive of Win Cash Live added: “Win Cash Live are very excited to have appointed Arena Media as our brand media agency of record. They displayed truly differentiated and market leading thinking in the pitch process which showcased their depth of knowledge of our marketplace and the media landscape as a whole and we look forward to working with them this year.”
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