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HPS Group publishes Marketing Trends 2016 guide to help track developments in martech


By Michael Feeley, Founder and chief exec

February 5, 2016 | 2 min read

HPS Group has published a guide to the top trends the world of marketing will experience throughout 2016, prior to hosting an exclusive invite-only ‘Trends Masterclass’ later this month.

Emma fisher is associate director at HPS Group.

Both the new guide and masterclass sessions are aimed squarely at marketing managers, brand managers and business development directors, who are increasingly under pressure to keep up with the ever-changing marketing tech landscape, according to HPS associate director Emma Fisher.

She says: “The speed at which technology is moving continues apace and, as marketers, we need to keep up to date with all the latest developments. 2016 is the year of the customer and to stay ahead of the competition, brands need to be more customer focused.

“Using insights curated from industry thought-leaders, our own expertise and opinions, we have pinpointed the top marketing trends for 2016 that encapsulate our group expertise in an easily digestible report. These include the emergence of engagement marketing, key developments in content, predictions for the future of retail, developments in video and social, plus what’s in the pipeline for wearable technology.”

The new guide can be downloaded for free here. Anyone interested in attending HPS’s Marketing Trends Masterclass on 25 February at The Groucho Club in London can register their interest here.

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