The Drum Awards Festival - Extended Deadline

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IAB ITN New York Times

Hear from the NYT director behind one of the most revered pieces of branded content ever at The Drum’s Content Marketing Breakfast


By The Drum Team, Editorial

February 5, 2016 | 2 min read

18 months ago The New York Times found itself on the receiving end of a whole lot of praise (including from journalists) for a piece of content created to promote Netflix’s Orange is the New Black.

The ‘Women Inmates’ series is still held up as one of the best examples of content marketing, particularly today when the topic itself is so hot among brands and publishers. Kaylee King-Balentine director at The New York Times worked on the campaign and will share some insights from the publisher at The Drum’s Content Marketing Breakfast.

The free-to-attend event will also bring ITN Production's managing director Mark Browning, Justin Pearse managing director of The Drum Works, digital social director of MOI Joe Edwards, and Clare O'Brien senior industry programmes manager of IAB UK under one roof to discuss what 2016 will hold as well as the technology innovations that content marketers should be using.

The event will take place on Wednesday 10 February, 8.30am, at The Drum’s offices on 23 Curtain Road, EC2A 3LT.

A panel session will kick proceedings off before breaking off for a spot of breakfast and networking

Whist the event is free to attend, space is limited, so sign up here to guarantee your place.

IAB ITN New York Times

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