Business on the move: Account wins and reviews from Batiste, Penguin Random House, Freeview and more
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally.
Here's a look back at what we think you need to know this week.
Local
Batiste
BMB has won the advertising account for the dry shampoo brand Batiste on the back of its successful work handling the firm's social media account. The win marks a major extension of the London agency's relationship with Batiste.
BMB has been briefed with creating a national campaign, including TV advertising, which will drive sales and use of Batiste’s dry shampoo and styling products and complement Batiste’s social strategy.
Penguin Random House
Penguin Random House has hired creative brand communications agency Taylor Herring for a campaign to celebrate the 150th Anniversary of the birth of British author, illustrator, conservationist, farmer and scientist Beatrix Potter.
Following a competitive pitch process, the agency are developing a campaign which is set to bring a series of key characters from the world-famous Tales of Beatrix Potter into the 21st Century in "surprising and unexpected ways".
The creative shop will be part of a wider agency, in-house, licensed partners and charitable organisations team running multiple events and executions across 2016 to celebrate the landmark year.
Freeview
Leo Burnett will not take part in an upcoming review of Freeview’s agency roster, ending its five year relationship with the free to air service.
The decision is understood to be an amicable one between both parties with Leo Burnett keen to stress how “proud” it has been of the work the two have produced.
Freeview drafted in the agency in 2011 following a three-way pitch against The Red brick Road and Wieden+Kennedy. Leo Burnett was tasked with convincing people to use the service, which is a joint venture between BBC, ITV, Channel 4, Sky and Arqiva, creating popular campaigns such as ‘Cat & Budge’ and ‘Left Behinds’.
Furniture Village
Online retailing specialist Summit has been appointed by Furniture Village to refresh its digital search strategy.
Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.
The AA
The AA has selected independent software provider Informatica to help position it for growth.
The firm will help implement the roadside assistance service’s IT Transformation programme and turn raw data into insight to extend its digital capabilities.
Win Cash Live
Win Cash Live, the online bookmaker and betting service, has appointed Arena Media as its new brand media agency following a competitive four-way pitch for the multi-million contract.
Arena Media will manage Win Cash Live’s brand media strategy, planning and buying activation, data and insights tracking and reporting under the contract to maximise the bookies presence amongst its target market.
Porsche Design
Porsche Design has appointed TVC Group to work on its content for its fashion push, debuting at Berlin Fashion Week.
The designer sportswear and accessories brand for the global business traveller, entertained celebrities, including Game of Thrones actor, Tom Wlaschiha, who gathered to watch its Porsche Design fall/winter collection 2016.
Guy & Co
Caledonia Best, official beer of Scottish Rugby, has appointed Edinburgh agency Guy & Co to develop an integrated marketing campaign to run throughout the 2016 RBS 6 Nations Championship and beyond.
The ale brand, part of the Tennent’s stable, launches the campaign with outdoor, press and digital advertising alongside on-trade promotional activity for the first home fixture of Scotland vs. England on the 6 February.
Global
Continental Tyres
Continental Tyres has appointed international content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign.
The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor.
The campaign switches focus from national teams to grassroots by targeting fans of all ages.