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Sexist Pricing Boots Superdrug

Superdrug latest retailer to review sexist product pricing


By Jennifer Faull, Deputy Editor

February 4, 2016 | 2 min read

Superdrug is reviewing its product pricing to examine “disparity based on gender” following a scathing report in The Times last month which found that a number of the high street’s biggest retailers are pricing “female” products, such as pink razors, more than the “male” equivalent.

Following a statement from Boots earlier this week that it had altered pricing, Financial Times reports that rival Superdrug is also looking into the extent to which products for women are more expensive than similar items aimed at men.

“For some products our suppliers charge more for women’s products,” it said, adding that it would “challenge” this practice.

“As part of our mission, we remain committed to delivering exceptional value for our customers,” it added.

Among the other retailers named in the report were Argos, Tesco and Amazon.

Amazon and Argos had not returned The Drum’s request for comment.

A Tesco spokesperson said: “We work hard to offer customers clear, fair and transparent pricing. A number of products for women have additional design and performance features which can add to the retail price.

“We continually review our pricing strategy, so that none of our customers lose out when shopping at Tesco.”

Sexist Pricing Boots Superdrug

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