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Playboy's first ever non-nudity issue is Snapchat-themed


By Rebecca Stewart, Trends Editor

February 4, 2016 | 2 min read

Playboy has revealed the cover of its first "nudity free" issue, following a revamp designed to make it "safe to read at work".

The front page pays homage to Snapchat, showing a photo of model Sarah McDaniel under an overlay of the app's signature grey text.

McDaniel, who has risen to fame through Instagram said: “The idea was to look at me from a boyfriend’s perspective.”

Playboy founder Hugh Hefner announced that the 62-year old X-rated title was to undergo a brand refresh at the end of 2015.

Playboy chief executive Scott Flanders told the New York Times the reasoning behind the move was down to the fact "you’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

Playboy's website was also toned down to help drive more traffic during work hours.

Though the new-look magazine is rated PG-13, and will be delieverd without to newstands without a polybag for the first time since 1985, the New York Times (which has been given an advance copy) has said that there is still a centrefold in the publication.

Its review added: "There are still naked women in this newly demure version of the magazine. It’s just that they have been shot in ways intended for strategic concealment."

The full issue is being officially unveiled Friday, during the company's annual Super Bowl party.

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