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Google vetoes Samsung's adblock attempts after pulling Adblock Fast form Play Store

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By Tony Connelly, Sports Marketing Reporter

February 4, 2016 | 2 min read

Google has vetoed Samsung’s move to introduce ad-blocking in its Android web browser after pulling the Adblock Fast app from the Play Store.

Samsung
Samsung

Samsung

Samsung

Just days after the apps release, and its subsequent rise to the top of the Play Store, Google removed Adblock Fast for violating developer guidelines.

Rocketship Apps created the plugin and partnered with Samsung to have it operate within Samsung’s mobile browser. Google took exception to the software breaching its guidelines that prohibit apps or plugins offered through the Play Store from "interfering" or "disrupting" devices, networks, or services of third parties.

The move illustrates Google’s stance in not allowing any third-party app to block ads on another company's product, despite any participation between the two. Firefox appears to have avoided the hurdle with its ad blockers which can be installed on its Android browser as plug-ins, but only through the browser itself as opposed to the Play Store.

The interference with advertising represents a threat to an important arm of Google’s business and the Alphabet company is likely to be keen to maintain ads on mobile web browsers where it can generate advertising revenue.

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