EasyJet founder Sir Stelios Haji-Ioannou has been forced to temporarily close his grocery store venture after it generated 'too much interest'.
EasyFoodstore was pitched as a place to find "no expensive brands, just food honestly priced" with a range of only 76 essential non-fresh grocery items priced at 25p. The offering quickly attracted attention from the nation's press as people flocked to the store in London's Park Royal West.
However, after opening for less than two days it ran out of stock and shut its doors on Wednesday afternoon.
"The level of interest has been completely overwhelming. The last people through the door today had travelled up from Canterbury," a spokesperson said.
"We anticipated we had enough stock to last a couple of weeks but it has just gone in a day and a half."
The EasyGroup assured bargain-hungry shoppers that it would reopen on Friday.