The Ad Council has rolled out a campaign that uses humor to educate viewers about the seriousness of prediabetes.
Created pro bono by Ogilvy & Mather New York, the campaign has been voted by US Creative Works readers as ‘Ad of the Week.’
In one spot, called ‘Take the Prediabetes Risk Test’ (above), a doctor tells viewers that it takes less than one minute to find out if you may have the disease.
He then uses the time in the one-minute ad to actually walk viewers through a simple test, having them hold up a finger for every prediabetes risk factor they have.
Other organizations involved with the effort include the American Diabetes Association (ADA), the American Medical Association (AMA) and the Centers for Disease Control and Prevention (CDC).
See two other spots in the campaign, 'Bacon Lovers' and 'Busy Moms,' below: