By Doug Zanger, Americas Editor

February 3, 2016 | 1 min read

Alliterative headline aside, Intuit TurboTax announced that they are returning to the Super Bowl with a commercial that does not star the iconic James Lipton. Created by Portland, Oregon-based Wieden+Kennedy, the :60 spot pokes a bit of fun at the increased culture of competition among brands around celebrity endorsements, teasers and teasers for teasers sake.

“Someone Else” stars the highly engaging and entertaining Lipton, who enthusiastically shares his excitement for being in the big game commercial, but is informed that he is being replaced. By whom, no one knows, but his agents note that it may be someone “more regal.”

While the true identity of the TurboTax Super Bowl spot star, to be shown Sunday, is shrouded in mystery, the brand and Wieden+Kennedy are happy to let the guessing begin — and if that's the name of the game here, we’d be fine with someone like this.

#SB50 Wieden+Kennedy James Lipton

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