The Drum Awards Festival - Official Deadline

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By Rebecca Stewart, Trends Editor

February 3, 2016 | 2 min read has recreated some of the most memorable half-time ads with the help of characters from the latest installment of DreamWorks' Kung Fu Panda for its Super Bowl 50 campaign.

The spot, dubbed #StartStunning, sees Po, Master Shifu and the other members of the Kung Fu Panda 3 cast look for ways to promote Mr Ping's noodle shop.

In their quest to create the perfect Super Bowl commercial they produce their own take on Old Spice's 'The Man Your Man Could Smell Like' campaign, and Budweiser's 'Frogs' film.

Produced in tandem with Dreamworks Animation, the ad is part of the Tel Aviv firm's wider strategy to position itself as a channel which allows brands of all shapes and sizes to "tell their story".

The firm has been rolling out teasers for the spot over the past few weeks and speaking to The Drum's chief marketing officer Omer Shai said the it had decided to return to the Big Game following the success of its 2015 campaign: "For us the Super Bowl spot is just one piece of the puzzle (albeit a very important one)," he said.

“For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website,” he added.

“We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad.”

Old Spice's brand director at Procter and Gamble, Janine Miletic, said the company was "honored to be included" in the tribute. Super Bowl

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