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KBS Albion shifts leadership to promote next gen talent and hands Jason Goodman chairmanship


By Charlotte McEleny, Asia Editor

February 3, 2016 | 3 min read

KBS Albion has restructured its leadership team, promoting former group managing director Paul Jakimciw to group CEO.

The promotion comes as founder and former CEO Jason Goodman moves to three days a week as non executive chairman, reporting into KBS global CEO Guy Hayward. The new role will let him take on a wider group role at KBS and pursue outside interests, such as an executive-in-residence role at venture capital firm Atomico.

“Stepping in to the chairman role doesn't mean I'm stepping back, but rather that I'm looking forward to a changed role at KBS Albion. The role is about focusing on driving our international plans with Guy, which means I can join the EIR program at Atomico and immerse myself in start up even more so. It also means I can support Paul and the new leadership team at Albion but not be the day-to-day 'guvnor’,” said Goodman.

The move has come almost 18 months after KBS bought Albion and, according to the agency, is about promoting the next gen of talent to a leadership role to help beckon in the next phase of change for the business and its clients.

Jakimiciw said: “We'll continue to power the disruptive PR and Social proposition that saw Drive double in size last year. We'll continue to partner with some stellar Start-Up businesses on 'invention' and go to market, and we'll continue to invest in our increasingly powerful 'reinvention' proposition; which has seen us successfully partner with businesses like Compare The Market and Thomas Cook to apply many of those start-up ways of working to innovate across their product, service and communications.”

The Drive proposition will be a key pillar of the agency in terms of its future direction and the shuffle in leadership sees Bryce Keane, Albion Drive founder and director, joining the exec team at the agency. He will sit alongside ECD Adam Lawrenson and chief strategy officer Glyn Britton in the leadership team, led by Jakimiciw.

According to Keane, the agency plans international growth for the next year: “From unicorns like Klarna, Twilio and Transferwise to big brands like Jose Cuervo and Virgin Media Business, that appetite has led to us doubling our growth in 2015 in the UK and interest from further abroad. In line with that demand, we will be expanding our footprint to include Berlin this year, as well as drawing upon the combined experience of the KBS global network to open Albion Drive New York.”

The wider KBS Albion business is also growing in new markets in line with client demand, according to KBS' Hayward. He said KBS had already introduced Albion’s innovation capability to clients in North America and is now eying further growth there with existing clients.


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