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IBM announces third acquisition in a week with


By Stephen Lepitak, -

February 3, 2016 | 2 min read

IBM has continued its recent acquisition drive with digital agency joining the fold.

The deal to acquire the full-service agency in Germany, making it the third creative services deal that the tech-giant has announced in a week.

The company will extend the strategy and design offer of IBM Experience (IBM iX) in Europe, with holding strong partnership relationships with Adobe, Sitecore, and SAP hybris in particular.

Gerald Lanzerits, managing partner and chief executive of told The Drum that the deal would bring a further 200 experts into the IBM iX fold and that the 12 year relationship it has with Adobe brought IBM a string understanding of the company's products that was not available elsewhere.

Matt Candy, European leader for IBM iX explained that IBM remains on the same grwoth strategy it has been on for the last three years: "This guiding North Star of experience being the thing that we believe is the competitive differentiator for every company and every we are seeing more and more industries commoditising at their core. This is the way in which companies will drive competitive differentiation."

With the latest deal, IBM has now opened over 25 design studios internationally.

Candy added that the recent acquisitions was a sign of IBM "continually responding to the demand that we see from clients in the market."

The other deals saw iX announce its intention to acquire US digital marketing agency Resource/Ammirati and Berlin based digital agency, Aperto.

IBM also announced the acquisition of the Weather Company at the end of January to strengthen its internet of things credentials.

The deal with is expected to close during the first quarter of 2016.


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