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By Michael Feeley, Founder and chief exec

February 3, 2016 | 2 min read

Swiss oral health brand Curaprox has launched a new TV national campaign, working alongside TV Advertising Media – part of Media Agency Group.

Following on from Curaprox’s recent press feature in The Times’ Stylist magazine last month, the 30-second TV spots will run throughout February and into early March, promoting the CS 5460 toothbrush. With ad space secured during the commercial breaks of some of the UK’s most popular programmes, the campaigns aims to reach millions of its target audience of ABC1 adults.

Managing director of TV Advertising Media’s parent company Media Agency Group, John Kehoe, said: “We’re delighted to be continuing our fantastic working relationship with Curaprox and it’s a pleasure to help bring the new CS 5460 advert to television screens across the country. The ad space secured will see Curaprox reach a large audience and undoubtedly help to drive sales of this excellent product and raise brand awareness in general. It’s a great campaign and we’re all very confident it’ll achieve some fantastic results.”

The CS 5460 ultra soft toothbrush is available in 36 colours, and can be purchased online at curaprox.co.uk or through professional dental practices.

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