The Drum Awards Festival - Official Deadline

-d -h -min -sec

Advertising New York Times Square

Cat lapping up milk dominates Times Square ads in bizarre art drive


By John McCarthy, Opinion Editor

February 3, 2016 | 3 min read

A cat lapping up milk took over multiple digital screens at Times Square for three minutes as part of an art exhibition.

In place of the usual ads, every night for the whole of February, New Yorkers will be able to watch the cat drink milk just before the midnight chime.

The oddity appears as part of the Midnight Movement public art program to display synced art projects across a number of screens.

The initiative from the Times Square Advertising Coalition and Times Square Arts sees the creative displayed between 11.57pm till midnight.

The clip comes from Büsi (Kitty) by artists Peter Fischli and David Weiss.

If you're inclined to watch the full work, check it out below. Alternative check out previous takeovers here.

Advertising New York Times Square

More from Advertising

View all


Industry insights

View all
Add your own content +