Unicef publishes animated video series highlighting refugee plight

Global children’s welfare body Unicef has published an animated video series designed to draw attention to the plight of Syrian refugee children.

Devised by 180LA ‘Unfairy Tales’ subverts the traditional narrative of childhood fairy tale to show that in the real world a happy ending is not guaranteed.

The first instalment is titled 'Malak and the Boat' and follows the dangerous Mediterranean crossing made by the eponymous child in an overloaded boat with a no holds barred narration of the unfolding tragedy.

Utilising a customised animation algorithm created by House of Colors the heavily stylised piece depicts the waters of the Mediterranean as an integral character in the unfolding narrative.

This will be followed by additional content with subsequent editions titled ‘Ivine and Pillow’ as part of the wider #NoLostGeneration campaign designed to dovetail with the fifth anniversary of the Syrian civil war.

The short film will be screened at a London donor conference on Thursday attended by representatives of over 70 countries, international organizations, NGOs, civil society and the private sector.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.