Native advertising comes to VR with new Discovery and Toyota partnership
Discovery and Toyota last week announced a new partnership that will result in “Let’s Go Places: Austin,” a 10-episode virtual reality series that will take viewers around Austin, Texas.
The series marks the first time that Toyota has invested in VR content; for Discovery, it’s a big win for the network’s recently launched Discovery VR.
“Let’s Go Places: Austin” stars Brian Brushwood and Justin Robert Young and takes viewers barefoot waterskiing on Lake Austin and on visits to the Natural Bridge Caverns.
And how do viewers get there? In a Toyota Rav4 Hybrid, of course.
“Toyota is incredibly excited to partner with Discovery to deliver truly ground-breaking, digital content featuring the new RAV4 Hybrid,” said Dionne Colvin-Lovely, Director, Traditional and New Media, Toyota Motor Sales, U.S.A., Inc. “As virtual reality becomes ever so prevalent in the advertising space, it’s a natural fit for Toyota to utilize the technology in ways that allow our fans to explore the world around them with a simple click of a button.”
The series is available across Discovery VR’s platforms, including DiscoveryVR.com as well as iOS and Android apps. The 360-degree experience is also available on Discovery Channel’s Facebook page and Discovery Channel and Seeker’s YouTube channels.
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